According to statistics (and this is worldwide), your customers are not going to stay on your mobile website when it takes more than 3 seconds to load. What will they do? They will rather go for an alternative, of course, a FASTER alternative.
That is just the thing we are concerned about when we want to make a fantastic business with the help of our mobile site.
We can say that there is a way to fix this problem.
Mobile sites are designed to be lightweight and faster because the platform they are made for is itself a ‘portable’ one.
With that being said, many brands still lack a mobile site or a properly designed site. For them, the work might be a little too extensive (and expensive in some regards).
Not to worry, though! Mobile sites can load faster when you make them follow a certain number of steps.
That helps them splendidly in working smoothly in the browsers and also with heavy customer traffic.
We are about to learn them. Here they are.
Make Mobile Sites Be Faster (And Better)
Mobile websites are the next big thing.
People are investing more in mobile suites than desktop applications or websites because the main customer base can be found on mobile.
Besides, it is easier for your customers to access these sites through their Smartphones or tabs.
Well, this is where the battle starts.
Mobile devices come in a variety of hardware devices. Not being too judgmental or minute about that, we can say that most mobile devices are differentiated into two forms, and they are low-end models and high-end models.
It is natural for a website that runs smoothly on a high-end phone to run slowly on a low-end version.
Plus, there are many manufacturers out there who make phones with varying hardware specs.
That is normal, though.
But we need to make mobile sites that work for all these devices.
Should we go low-margin, then? Should we make our sites of very basic quality? Or can we retain their ‘class’ and impact while making some alternative changes to make them suitable for different devices?
I reckon we’ll find out with these following points.
- First Things First: Testing
- ‘Minify’ the Coding
- Choose Compressing Media
- Designing the Site for Faster Loading Time
- Learn to Deal with Redirects
These are simple steps to get an effective result. We’ll learn about them now.
- First Things First: Testing
You have to control the site’s speed to understand how it is working and how it can manage traffic.
The best way to do this is to use tools such as Ubersuggest to test the site’s speed.
You can definitely make this check and get faster results.
On the Ubersuggest site, you can scroll down and find the site speed option.
Make sure you out the link to the mobile site.
And yes, it is your duty to check it in an offline way as well. Run the site and calculate the time by trials using two or three human users.
- ‘Minify’ the Coding
Do you know what this means?
Well, ‘minify’ basically means to deal with the unnecessary coding, bloatware etc., that often create glitches and bugs (annoying, right?).
It helps your site be lightweight, which results in a faster loading speed.
You can also gain a clean coding background for the site as a result.
Check the codes manually as well. If you do so, then you might be able to smoothen the process further.
Ask your coder for some help.
- Choose Compressing Media
This is a huge thing!
And an interesting one too!
The fact is media files take up a huge space on the website, and that can result in making the site heavier.
Hence, your mobile brand site is going to load slower, which is a deal breaker for many users.
Yes, images and videos are attractive. But they won’t be able to grab the customers’ attention when they take longer times to load.
Did you know that Search Engine Bots also take time to crawl through images and videos when they are of larger sizes?
If you want your site to be faster, just like the guaranteed approval for a bad credit business loan in the UK you took out for your mobile site development, then you need to do something special.
And you can call that COMPRESSION.
- Making the image files compressed and appear smaller will reduce the site’s size.
- Make videos in vertical mode and that too in formats like .mkv and the like so that they run faster. Shoot them in low resolution.
- Use Sans fonts so that text doesn’t slow the loading speed.
- Caching can play a good role in this also.
Your site also needs to be maintained from time to time as there is competition always on the rise. So, make sure you are using the money from that loan wisely to fund good research and development.
- Designing the Site for Faster Loading Time
To make that site load faster, a mobile-friendly site design comes before everything.
The mobile site is one of the most interesting things to learn about developing. Trust me, and if you like learning, then you will find it even more interesting.
However, I would like to point toward something first.
Many brands might not know that the ‘m.’ domain is the pone for mobile sites.
If you want to load your site faster, choose that domain, as it is optimized for mobile platforms only.
Next, choose Google’s mobile-friendly web design ideas. You can go for custom-made designs too. Make sure they are lightweight and similar to Google’s recommendations.
To Conclude: Learn to Deal with Redirects
Redirects may slow your site down as they don’t have page documents in them. Just for that, the server reads the entire page to fetch data, which means every JavaScript or CSS file is gone through.
That takes time.
Using a tool like Screaming Frog can make a difference as one may track the roots of the files. By doing so, you can erase or omit unnecessary files too.
Is your mobile site already working faster?
If it does, you can thank this post.
But never stop researching more on the topic!
